2010학년도 1학기 강의 계획서
교과목명	홍보론	강좌코드	P4099900
이수구분	구분없음	이수학년
담당교수	박종민	연락처	961-9441
강의시간(강의실)	화20:30-22:00 (청706)	이메일	jongmin@khu.ac.kr
면담시간		홈페이지	(개인용)
연구실	정경대학 교수동
(수업용)
1. 수업목표
To understand PR strategies and tactics
To understand the basics of public relations project planning and be able to develop a basic communication plan.
To review current public relations practice as media relations, internal communications, community relations, public affairs, issues management, crisis communication, marketing communication and health communication.
2. 수업개요
This course provides an introduction to public relations. All organizations use public relations &#8211; the news media, businesses, governments, nonprofits, schools, hospitals, sports teams, etc. In this course, we will learn the basic principles of public relations, review different types of public relations practice, and examine PR case studies. Students will understand how the public relations profession is something way beyond “a PR stunt” or “a spin doctor,” as the course provides a thorough grounding in PR as “a pervasive, fully-developed field of activity in today’s society and global economy.
3. 수업진행
이론	40%	실험/실습		실기	40%	ABEEK 설계		기타	40%
4. 수업방법
강의	토의/토론	세미나	실험/실습	시청각	유인물	견학/현장강의	팀별/개별발표	온라인강의	기타
○				○			○
5. 평가방법
중간고사	기말고사	발표	과제보고서	출석	기타
20%	20%	40%		10%	10%

6. 교재
주교재	1	Public Relations Strategies and Tactics Wilcox & Cameron allyn & bacon 2009
	2
	3
부교재	1
	2
	3

7. 주별 강의계획서
주	강의내용
1	What is PR?
2	What is PR?
3	The evolution of PR
4	PR department and firms
5	research
6	program planning
7	communication
8	evaluation
9	public opinion and persuasion
10	conflict management: dealing with issues, risks, and crises
11	midterm exam.
12	corporations and politics and government
13	nonprofit organizations
14	presentation
15	presentation
16	final exam.

8. 과제	team project

9. 비고

담당교수	박종민	작성일자	2010.02.11