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Academics

This is Kyung Hee University Graduate School of Media Communication Academics.

Curriculum Chart

Kyung Hee University Graduate School of Media & Communication Curriculum Chart

Major Major-Core Major-Mandatory Major-Elective
Newspapers and Magazines Methodology for Research,Theories of Communication Freedom of Expression & Copyright, Introduction to Journalism Data Journalism, Investigative Planning Reporting, Seminar of Journalism & Mass Communication Culture, Understanding and Analysis of Social Network, Media & Communication Thoughts, New Media Psychology, Media Industries Policy, Media Industries & Management Strategy, Introduction to Data Science, Understanding of Streaming Media, Media Philosophy I, Media and Writing
Broadcasting
Advertising Consumer Behavior, Persuasive Communication Strategy of Integrated Marketing Communications, Creative Strategy, Image-making Communication, Crisis/Risk Communication, Branding and Marketing Communications, Cases in Social Media, Influencer Marketing, Integrated Brand Communication, Seminar of Advertising, Digital Media Marketing
Public Relations
Speech and Debate Theory and Practice of Speech, Theory and Practice of Debate The Rhetoric, Understanding Public Speeches, Interpersonal Communication, Analysis of Debate:Logic & Argumentation, Communication Psychology, Conflict and Communication, Coaching Communication, Career Design & Communication, Industrial Counseling Communication, Positive Psychology, Linguistic Psychology, The Rhetoric and Popular Culture
Political Communication Theories of Political Communication, Politics and Society Campaign Seminar in Election Campaign Strategy, Research on Law related to Election Campaign, Campaign Research and Strategy, Comparative Election Systems
Publishing and Copyright Freedom of Expression & Copyright, Digital Media and Electronic Publishing Case Studies in Copyright, Media Law Case Study, Contents and Copyright
Mass Art Case Studies in Copyright, Media Law Case Study, Contents and Copyright Digital Convergence Media, Culture and Visual Contents, Video Production, Culture and Content Planning, Introduction of Online Streaming Media, Online Streaming Media Planning and Production, Introduction to Media Commerce, Big Data & Storytelling, Critical Communication, Content Circulation, Study on the Korean Wave, K-Culture & Entertainment Industries, K-Culture Industries and Global Issues, Digital Video Production, Media Contents Planning, Practice of Digital Media Production, Understanding of Popular Culture
Digital Visual
Core (Major-Elective) Scientific Writing, Analysis and Statistics, Planning and Strategic Thinking, Positive Inquiry and Organizational Change, Report Writing, Self Leadership & Communication, Presentation Skills, Conference and Decision Making, Negotiation and Communication, Project Management, Qualitative Research Method, Media and Contemporary Society, Korean Language Communication1, Korean Language Communication2, Communication Thoughts

Kyung Hee University Graduate School of Media & Communication Specialist Track Curriculum Chart

Specialist Track Subject (Major-Elective)
Online Streaming Media Specialist Track Introduction of Online Streaming Media, Online Streaming Media Planning and Production, Understanding of Streaming Media.
Media Commerce Specialist Track Introduction to Media Commerce, Digital Media Marketing, either Media Industries & Management Strategy or one of the Online Streaming Media Specialist Track classes.
Data Communication Specialist Track Introduction to Data Science, Understanding and Analysis of Social Network, Data Journalism
K-Culture Specialist Track Study on the Korean Wave, K-Culture Industries and Global Issues, K-Culture & Entertainment Industries
Metaverse Specialist Track Metaverse Management, Metaverse Industry Analysis, Media Industries & Management Strategy

Graduate School of Media Communication Classes

Major Class Description
Newspapers and Magazines / Broadcasting Media Industries Policy This course teaches media development by type, industrial features, and media policy governance. It also focuses on the policy-making process, individual players’ social responsibility, and management regulations in the media industry.
Media Philosophy I Students will recognize how significant media is in modern society in terms of ontology, epistemology, and aesthetics and understand the meaning of media use and application from a philosophical perspective. This philosophical understanding of media lays the groundwork for interpreting a wide range of social issues seriously and independently.
Introduction to Journalism The class teaches students the essence of journalism’s working principles to understand what the media should be and why its value should be protected. It examines the change in the journalism ecosystem to see the impact of media big bang on the media itself, enabling students to have a critical eye for journalism discerning good from bad and right from wrong when it comes to information.
Understanding of Streaming Media The course is designed to learn through various approaches and case studies about the OTT video industry, which is making a big splash in the media and content market so that students can acquire an in-depth and professional understanding of what digital transformation is and what the rapidly changing media and content industry covers.
New Media Psychology This course is designed with a focus on the use and spread of communication technology to understand different technical characteristics and socio-psychological phenomena created by users and to examine the major psychological and communication theories. It also discusses the diverse perspectives from which we review the relevant real-life examples and proposes a possible new type of communication technology.
Introduction to Data Science It is an introductory course to data science designed to teach basic concepts of Python programming and statistical knowledge. Students will learn about hypothesis testing and then perform class activities with data used in media communication. They also learn basic statistical methods for data analysis, including t-tests, ANOVA, and regression.
Advertising / Public Relations Consumer Behavior This course uses advertisements to teach the concept of consumers, theories related to the process of their reaching a certain behavior, and how to apply such knowledge to marketing at work. It also enhances one’s ability to identify relationships with consumers through big data analysis used in most activities in the public, commercial, or journalism domain.
Branding and Marketing Communications This course covers branding and marketing strategies, which are fundamental to marketing communication. In class, students pick a brand or a business as a benchmark, explore how it has reached its current status, and apply the lesson to their work.
Persuasive Communication Students will learn persuasion techniques and apply them to various situations.
Integrated Brand Communication Integrated marketing is giving way to integrated branding over time. This course looks at this evolution with a focus on integrated brand communication strategies. Students will join the class not only as learners but also presenters and then participate in discussion over the topic of the day. Furthermore, students pick a brand or a business as a benchmark, explore how a certain brand has reached its current status, and apply the lesson to their work. As creative thinking is dominating the current brand management landscape, exploring how marketing is linked with other areas will broaden and deepen your way of thinking.
Speech and Debate Theory and Practice of Speech Students will recognize how significant communication is and understand the basic theory of speech communication. They will acquire, be familiarized with, and implement verbal and non-verbal skills of communication and discern audience groups. Students will leave the class as an affirmative communicator who clearly understands why communication is necessary.
Positive Psychology The class employs a wide range of interventions with a view to a blissful life based on positive psychology.
Theory and Practice of Debate Students will understand the purpose and direction of discussion and analyze its structure and the role of participants. They will understand and analyze the persuasion strategies used in the discussion. And then, they will participate in class discussions and apply their lesson. After evaluation and reflection, they will plan their own discussion program.
Coaching Communication This course teaches students how to understand the concept of coaching, acquire coaching skills, and apply the lesson to communication. Students will learn about coaching skills (asking questions, acknowledging, and actively listening) and do their own coaching to improve their communication abilities.
Linguistic Psychology This course helps students to understand the cognitive process of language communication and the cognitive structure of language understanding so that they can appreciate language psychology in general and improve their language for thinking and language of expression.
Political Communication Politics and Society Campaign Students will understand the fundamentals, strategies, and tactics of modern political and social campaigns.
Theories of Political Communication Students will understand the theory and practice of political communication.
Publishing and Copyright Freedom of Expression & Copyright Understanding the structure and limitations of freedom of expression and freedom of speech, which are essential basic rights in a democracy will enable students to understand what freedom of expression is in individual areas.
Digital Media and Electronic Publishing This course is designed to diagnose the digital content industry by identifying technical changes in the media industry unique to the digital media era and the subsequent changes in other industries and cultures and understanding consumer-driven content production and various cultural transformations. Students will predict strategies the publishing media can come up with in this digital era by researching e-publishing and e-book platforms and understand self-publishing to become a competent content communicator.
Mass Art / Digital Visual Contents Media Aesthetics This course examines the aesthetic characteristics and values of different media contents and explores new emotional perceptions in the digital convergence era. It also looks at platform innovation from games to virtual reality.
Introduction of Online Streaming Media Students will understand and analyze the latest content trends of streaming media platforms and OTT services and then establish and make a presentation on content strategies and production plans as if they were a major platform and service operator, a multi-channel network, or a production. They also focus on capacity building for professional planning demanded by media outlets or necessary to become a streaming media operator.
Online Streaming Media Planning and Production Students will understand the streaming media ecosystem based on OTT, portal, and social platforms and learn about visual content (planning and production) and its distribution (management and marketing). They also learn about significant streaming media platforms, which enables them to open a channel and plan, produce, and operate the optimal content. Finally, they can deal with content communication in the streaming media environment.
Culture and Visual Contents This course teaches students to analyze, interpret, and criticize visual culture earnestly. To this end, students will appreciate and criticize cultural products including films, advertisements, and artworks.
Video Production Students will gain a better understanding of visual production by indirectly experiencing how a video is produced from the beginning to the end.
Study on the Korean Wave Culture is a process in which technology, typical culture users, and media’s representation of content interact with one another. This class is designed to look at the meaning of Korean Wave from a perspective of cultural theory and teach how to analyze and discuss changes and meanings in the entertainment industry.
K-Culture Industries and Global Issues Students will examine the meaning of Korean Wave from an industrial perspective and discuss Korean Wave-related issues that gain attention at home and abroad (or why Korean Wave is different).
History of Visual Image The early 20th century witnessed machines leading the explosive growth of modern civilization. Does this have any impact on the birth of movies? If so, what does that mean? By examining “how this spontaneous invention, which reacted most sensitively to the changes of the times, has created its unique language,” students will look back on the status and meaning of visual and envisage how it will respond to the post-COVID-19 situation.
K-Culture & Entertainment Industries Our pursuit of pleasure and everydayness accelerates the growth of the cultural industry and content. Multiple platforms introduce K-pop and K-drama to every corner of the globe while users play an active role in distributing and sharing the content, enabling Korean culture to form a new industry. Students will leave the class knowing the meaning of K-branding, how the entertainment industry expands, users who play an active role, and the features of related policies amid the Korean Wave industry advancing into other areas.
Introduction to Media Commerce Students will understand the previous and current status and development background of media commerce, and then understand the theoretical background and consumers of media commerce. They will also identify success strategies through case studies regarding media commerce.
Major-Core Methodology for Research Students will understand the essential methodologies underlying social science research and specific research techniques.
Theories of Communication Students will understand the theoretical fundamentals and concepts of communication studies and explore how communication theory is applied in real-life situations. They will also learn how to criticize existing theories and construct new ones.
Prerequisite for thesis Scientific Writing Students will learn how to write a thesis and develop a sense of research ethics. And then they will design their thesis.
Analysis and Statistics Students will learn the analysis methodology of statistical programs necessary for writing a thesis and acquire basic knowledge related to writing a thesis. They will also improve their facility to apply what they learn to thesis writing.
General Elective Media and Contemporary Society Students will understand mass media as a whole. They will explore the latest trends in the media industry and the latest media-related phenomena. They will eventually broaden and deepen their understanding of how media relates to their lives and how it affects modern society.
Qualitative Research Method Students will learn and improve how to interpret various qualitative literature and papers and how to express their critical and logical thinking about communication phenomena. They will also learn the system for academic and practical writing and qualitative thesis writing using qualitative research methods. Finally, they will learn how to develop an in-depth understanding of diverse types of human communication through thinking eyes and the lens of humanities and philosophy.
Positive Inquiry and Organizational Change Students will understand organizations and people and discuss how to positively change organizations (balancing work and life).
Korean Language Communication I This class enables non-Korean students to make a presentation fluently in Korean by understanding and learning the general presentation procedures in an academic discourse setting.
Korean Language Communication II This class helps non-Korean students acquire academic writing skills to improve their academic performance. During the class, students complete an academic article based on their understanding of the writing process and procedure.