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대학원소개

경희대학교 미디어커뮤니케이션대학원 대학원소개입니다.

교수진

장용석 객원
  • 전공 스포츠미디어, 스포츠 AI, 디지털헬스케어
  • 학위 체육학 박사(스포츠미디어)
  • 이메일 jangys16@khu.ac.kr

학력사항

  • 경희대학교 대학원 체육학 박사(스포츠미디어) 
  • 경희대학교 대학원 체육학 석사(스포츠마케팅) 
  • 경북대학교 체육학사 

경력사항

  • - 경희대학교 미디어커뮤니케이션대학원 객원교수 
  • - 서울대학교 언론정보연구소 선임연구원 
  • - 경희대, 이화여대, 인천대, 경북대, 안양대 등 강사 
  • - 프리랜서 아나운서 

대외활동 및 연구실적

  • 연구실적 
  •  
  • (2026). Evaluating the psychological mechanisms underlying new Olympic sports consumption: the expectation disconfirmation theory framework applied to Millennials’ and Generation Z’s experiences 
  • (2026). AI-driven audience clustering in sport media: a human–computer interaction approach using ‘CoPE-DEC’ 
  • (2025). A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM) 
  • (2025). A Study on the Awareness of Tourism Contents in K-Marine Sports: Focusing on the East Coast 
  • (2023). Keyword Analysis Study on Sports Broadcasting Using Social Big Data: Focusing on the 2022 Qatar World Cup 
  • (2023). A study on the Success of Sports Animation using Social Big data analysis : Focusing on the Slam Dunk Syndrome 
  • (2023). A Study on the Determinants of the Purchase Intention of Sports Brand Collaboration Products according to the Characteristics, Psychological Consumption Type and Consumption Propensity of the MZ Generation 
  • (2023). Study of Positioning Analysis according to Sports Announcer's Mass Communication 
  • (2023). A Study on the Influence of the MZ Generation on the Sports Industry 
  • (2022). Study on Trend Analysis of Sport Entertainment Contents Applying Big data Algorithm 
  • (2022). A Study on Audience Awareness Analysis on OTT Platform Sports Broadcasting: Focusing on Coupang Play 
  • (2022). A Study on the Strategic Plan for Vitalize as a Theme Park of the Let's Run Park Busan Gyeongnam Using Social Big Data Analysis 
  • (2021). Effect of Sports Broadcasting Contents Host's Mass Communication on Media Consumption Behavior: Based on the Developed Scale 
  • (2021). Research on Interaction Characteristics, Online Relations and Viewing Behavior of Sports Personal Broadcasting 
  • (2021). The Development and Application of Mass Communication Scale for Sports Announcer 
  • (2019). Development of Muju Taekwondowon Tourism Contents using Tourism Storytelling 
  • (2018). Future of Taekwondo Contents Industry base upon the Development of Virtual Reality System 
  • (2017). Analysis of 2018 PyeongChang Olympic keywords using social network big data analysis 
  • (2016). The Positioning by Brand image of Sports Channels 
  • (2016). The positioning by Swimsuit Brand Image 
  • (2016). The Influence of the Swimming Trainees's Motivation of Watching Sportainment TV Program on Watching Satisfaction and Lesson Ticket Re-purchase Intention 
  • (2016). The Influence of Participation Motivation on Exercise Immersion and Life Satisfaction for Foot Volleyball Club Members 
  • (2016). Examination of Adaptive of Technology Acceptance Model and Information Quality for Potal-Site Sports Information of Usage Intention 
  • (2012). The Influence of the Satisfaction of Professional Baseball Team Smart- Phone Application Users’ Intention for Application Reuse and Game Attendance 
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  • 저서 
  •  
  • <스포츠 매스커뮤니케이션>. 2025. 퍼플. 
  • <스포츠미디어의 이해>. 2025. 부크크 
  • <프로스포츠구단의 미디어 광고홍보 전략>. 2025. 부크크 
  • <현대 미디어판에서 스포츠캐스터의 숨은전략> 2020. 부크크 
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  • 대외활동 
  •  
  • - 한국스포츠학회 상임이사 
  • - 한국스포츠산업경영학회 이사 
  • - 한국스포츠관광학회 이사